Customer Engagement Solutions: RETAIL  

Performance Connections’ customer engagement solutions for retail organizations are based on the results of extensive research that explores the behavioral differences between retail associates who develop customer engagement and those who don’t.

Our approach enables your associates to generate maximum customer engagement by incorporating the latest engagement strategies into their customer interactions. These strategies result in additional repeat customers and same-store sales increases.

Customer-contact associates:

• develop a deeper understanding of customer wants and needs … quickly
• build long-term multi-product sales relationships, that go beyond transparent add-on sales approaches, to earn ongoing customer trust and confidence
• create an emotional attachment to your store and your brand
• build customer passion and excitement around your products and services
  
• harness, coordinate, influence and negotiate the internal resources of your company for maximum customer support
  
                                                  *****

LEADING for Customer Engagement™ is a strategy forum for upper-level managers. Based on your store financials, your customer demographics, a competitive landscape analysis, and your merchandise and pricing strategies, regional sales teams and merchandising/buying staff come together to develop actual customer engagement strategies for both existing and target retail customers. 

This supercharged forum introduces high-impact tools that are sure to strengthen your competitive position. Participants come away with specific, measurable, practical action plans for accelerating customer engagement and sales in every store.
 
                                                         *****

MANAGING for Customer Engagement™ is a customized program that gives your retail and district managers the tools to manage employees in a way that inspires customer engagement. Unlike traditional training programs, Managing for Customer Engagement™ focuses on the core strategies and tactics that define the degree to which associates create engagement in their customer interactions.

Strategies include:

Accountability – Associates who learn to be accountable for customer engagement take ownership take ownership and build stronger connections with customers.

Change Readiness – Associates may have to change their own behaviors to create customer engagement. This process reveals the five hidden levels of readiness to change associate behavior and offers strategies to accelerate that readiness in support of customer engagement.

Engaging Purpose – Associates need tools to link their roles and your brand to customer engagement.

Tactics include:

• developing a store/local market engagement strategy
• coaching from a distance for improved customer engagement
• conducting customer engagement team meetings
• influencing internal resources
  
                                                  *****

CREATING Customer Engagement™ is a professional-development experience for retail associates. Participants acquire customer engagement strategies that lead customers to develop an emotional connection to your store. The workshop is fully customized to your retail products, markets and actual customers. It can be delivered in short segments by your store managers/leads or certified company trainers, or in a distance-learning format tooled to your LMS.

                                                         *****

Maximizing Retail Sales: The Sales Accelerator™ is an activity-management system that brings discipline to your sales organization and helps your associates take the right proactive actions to build in-store sales. The system steers associates away from the tendency to sell only the products and services they’re most comfortable with.

The Sales Accelerator™ can increase sales 20% or more by giving your retail organization the tools to:

• sell new products, seasonal merchandise and specials, proactively—resulting in higher sales and higher in-store margins
• improve same-store sales
• introduce new customers to your brand(s)
• reach out to targeted customers who represent greater growth potential for your business
• increase add-on sales

Performance Connections’ broad array of customer engagement solutions for retail organizations shows your associates how to engage customers so that they walk away excited about your merchandise and your store, and you know that they will return.

                                                        *****