Customer Engagement Solutions: TECHNOLOGY/MANUFACTURING

Performance Connections’ customer engagement solutions enable your sales, service and technical professionals who interact with customers to generate maximum customer engagement, trust and repeat business. 

Our proven approach is based on the results of extensive research that explores the behavioral differences between technology professionals who develop customer engagement and those who don’t. In short, we know that successful customer engagement-builders: 

• develop a deeper understanding of customer technology and business needs
• build long-term multi-product relationships as trusted technology partners
• orchestrate early involvement in customers’ new technology developments
• build customer enthusiasm about your products and services
  
• harness, coordinate, influence and negotiate your company’s internal resources for maximum customer support
  
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LEADING for Customer Engagement™ is a strategy forum for upper-level managers where sales, service, marketing and product teams come together to develop customer engagement strategies for specific market segments. The teams come away with specific, measurable, practical action plans for accelerating customer engagement.

This supercharged forum introduces high-impact tools that are sure to give your technology company a competitive edge.

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Strategies include:

Accountability– Employees who learn to be accountable for customer engagement take ownership and build stronger connections with customers.

Change Readiness – Employees may have to change their own behaviors to create customer engagement. This process reveals the five hidden levels of readiness to change employee behavior and offers strategies to accelerate that readiness in support of customer engagement.

Engaging Purpose – Employees need tools to link their roles and sense of purpose to customer engagement.

Tacts include:

• developing an account engagement strategy
• coaching for improved engagement performance
• conducting customer engagement team meetings
• influencing internal resources
  
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CREATING Customer Engagement™ is a professional-development experience for individual contributors who have direct customer contact. Participants acquire customer engagement strategies that lead customers to develop an emotional connection to your company. The workshop is fully customized to your technology products, your markets and your sales/service/technical professionals’ actual customers.

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The Sales Accelerator™ can increase sales 20% or more by giving your sales organization the tools to:

• become comfortable with “avoidance products” that might be more strategic and profitable to sell
• focus more attention on prospecting activities to acquire new account relationships
• call on targeted customers who may be neglected but represent greater growth potential for your business
• sell a broader range of more diverse products to current customers

Performance Connections’ broad array of customer engagement solutions for technology organizations shows your employees how to engage their customers in your company and products so that they become true technology partners.