Customer Engagement Solutions for Individual Contributors

Cultivating Customer Engagement –Strategies for Service Reps

Customer engagement represents the alignment of your brand promise, business processes and customer experiences, but the ultimate contributor to customer engagement is how customers feel about their interactions with the people in your organization.

Selling for Customer Engagement – Strategies for Selling Professionals

Engagement Selling has replaced transactional selling. Engagement Selling is the next generation of sales effectiveness. Selling for Customer Engagement shows your sales reps how to engage current and prospective clients to:

Develop a deeper understanding of customer wants and needs Build long-term multi-product sales relationships, that go beyond transparent add-on sales approaches and earn ongoing customer trust

Create an emotional attachment to your brand

Build customer passion and excitement around your products and services

Harness, coordinate, influence and negotiate the internal resources of your company for maximum customer support

ENGAGEMENT™

It’s one thing to give your reps new skills, but they must buy into the use of those skills and strategies. In effect, they themselves must get engaged in customer engagement. In this one day workshop, reps learn how to develop their own accountability and ownership and how to change their own behavior to integrate new engagement skills into their work style. In essence, this is the glue that brings the engagement skills training together.